In an age that is defined by Instagram , Facebook and Twitter, fashion bloggers have exploded on the scene. Using their techno-savvy skills, bloggers have tirelessly promoted their sites on a range of media platforms , to establish their role in shaping the fashion industry , one click at a time. Join me as I give you the Top 10 Most Inspiring Fashion Bloggers that have helped shape the fashion industry through the use of technology.
1. Style Bubble
Since starting Style Bubble in 2006, 31 year old Lau has used Twitter to promote her fashion blog and was ranked 69th in The Independent ’s 2012 Twitter 100 List, where she was called “the self-made queen of independent UK fashion blogging”. Susie’s fun yet realistic approach to fashion has not only gained her 23,500 Twitter Followers but it has also allowed her to liaise with magazines such as Elle Uk and Business of Fashion.
GabiFresh began in 2008, after Gregg struggled to find an entry level job in fashion journalism. Willing to draw attention to plus size fashion , the plus size blogger has now collaborated with Target, designed a sell out swimwear collection and collaborated with Missguided and Laura Mercier. The self acclaimed ‘Queen of the fatkini’ has also got 226,000 followers on Instagram.
Bryanboy is a social media success story with 583,000 Twitter followers, 535,000 Instagram followers and 74,000 likes on Facebook. Alongside his role as fashion blogger , Bryanboy has been a social media judge on America’s Next Top Model , is a socialite and a savvy business man who combines business with pleasure . As well as gaining a loyal media following Bryanboy’s blog has garnered critical success with the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.
PeaceLove Shea is one of my personal favourite bloggers and it’s easy to see why. Juggling several professions at the same time-stylist, creative consultant, TV host, designer, photographer, model and editor- alongside her role as fashion blogger, Shea Marie has worked with Dior, Gucci and Guess and is consistently named named a top 10 blogger every year . Shea has also appeared in prestigious publications such as Glamour, Marie Claire and Harper’s Bazaar.
A plus size blogger with a difference, Nicolette uses her media platform to share personal style posts and discusses wider social issues, including race, sexuality and body image. It is Nicolette’s sociological interest that has helped her transition into a T.V personality , featuring on ‘Today’ and ‘Good Morning America’ and has allowed her to write a monthly column for Marie Claire.
Rumi Neely launched Fashion Toast in 2007 and transformed it into a blog with a winning aesthetic; cool, calm and collected. Since 2007 Rumi has created her own fashion line ‘Are You Am I’, is receiving 5.5 million hits per month and has won “Blogger of The Year” and “Best Personal Style Blog” at the Bloglovin’ Awards
Wendy’s Lookbook has a huge following on Youtube with over 600,000 subscribers and her most watched video “25 Ways to Tie a Scarf” has been viewed over 29 million times. Wendy not only sees herself as an architect of fashion design but also cites her experience in the foster system as a wake up call and has worked with several non-profit organizations to emancipate incarcerated youths.
Creator of The Blonde Salad Chiara Ferragni has the highest social media following on this list with over 3 million Instagram followers alone. Alongside this impressive feat Chiara is only 28, has graced the cover of Vogue , and started her blog at the mere age of 22. Alongside this impressive achievement , The Blonde Salad is now being taught as a case study at Harvard University and has published her first book at the age of 26.
Founder of Atlantic Pacific Blair Eadie has worked as a merchandiser for prestigious brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. Eadie’s knowledge in the business sector allows her to be the viable choice when brands are choosing trading partners and she has 609k Instagram followers , 12o,ooo Facebook followers and has 50,600 Twitter followers.
10. Aimee Song
California blogger and interior designer Aimee Song has earnt her rightful place at the top of this list. With 2 million page views a month, 2.2 million instagram followers, collaborations with the likes of Piperlime and 7 For All Mankind and 360,000 Depop followers, where she sells some of her most lusted for outfit pieces. Alongside Aimee’s success on social media platforms , she has guest-edited Korean Vogue and has been employed as Bar III’s flea-fashion ambassador, scouring flea markets in various cities for Macy’s.
All ten bloggers have earnt their rightful place on this list but the question is which blogger inspires you the most? Vote now via the poll below!