What Is Tidal? Jay Z Re-launches Streaming Service

Tidal is a recently launched music streaming service purchased by Jay Z for $56 million dollars. According to the rapper, Tidal is a breakthrough to the music industries in which he seeks to have a clear solution to problems facing musicians in streaming age. “Tidal is here as an alternative” to bring a change to the streaming industry.

What makes Tidal different is that it’s owned by music artists, including the likes of Rihanna, Beyonce, Coldplay, Nicki Minaj, Maddona, Kanye West, Jack White, Alicia Keys and more. Being owned by artists means that the service will bring financial benefits to those involved, unlike the pennies paid by current streaming services like Spotify. It is also a powerful symbol to business where musicians will have direct control over what they produce in the music industry.

The new music streaming service will only be available by subscription, with charges ranging from $10 to $19.99. Unlike Spotify, Tidal will have no free subscription package, but does promise to pay double the standard streaming royalties on streams from customers on the premium ($19.99) plan as well as providing access to higher quality audio files. Jay Z hopes that this new service will allow everyone to have respect for music and the artists again.

Rihanna and Beyonce have already launched new songs exclusively on Tidal. Beyonce released ‘Die For You’, whilst Rihanna released ‘American Oxygen.

So will this new launch change the face of music streaming forever? Is this a new beginning? Let us know your thoughts below.

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4 Comments on What Is Tidal? Jay Z Re-launches Streaming Service

  1. This will work depending on the variety of musicians that own it! Btw good post. I had no idea what Tidal was. Heard of it but never looked into it.

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    • You think? I just think that people will find a new way to get the music. I mean look at Rihanna’s American Oxygen – it’s exclusively on Tidal yet many people have already seen the music video and downloaded the song illegally. This won’t change anything unless they really toughen up but that’s my opinion.

      Liked by 1 person

  2. Claire Lancaster // April 10, 2015 at 1:54 am // Reply

    I think Spotify is too big now and why would people want to pay to stream music when you can get it all for free on Spotify? I understand the concept of it but I think people care more about listening to music rather than where the money actually goes. Plus Tidal is expensive! Not everyone will be able to afford it.

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    • I agree Claire! It’s all about free music for everyone – the internet is way to big now for people to willingly pay for something they’d rather get for free. By all means they’ll have subscribers but it won’t shut things down the way they’re hoping Tidal to do so.

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